Love Moschino: history and curiosities of an original Italian brand!


You know the shoes with the characteristic red heart or the hat with the cute teddy bear? These are products of the Italian fashion house Moschino, unique and inimitable. To understand their phenomenon, it is worth knowing the history of the brand itself. What does it have to do with The Sims and the Turin Olympics? This article will surely surprise you!

Some brands are easier to distinguish from others. They have a unique style and design. Moschino is definitely one of them!

Moschino: what brand is it? A long time ago 

The Moschino brand was founded in 1983 in Milan. The founder of the Italian fashion house was Franco Moschino, whose name gave rise to the brand itself. The brand was immediately successful thanks to its innovative, colorful and slightly eccentric designs. The figure of Franco was not without significance. The dynamic entrepreneur was quite critical of the fashion industry and took part in numerous social outreach events in the early 1990s. After his death, his assistant Rossella Jardini becomes the creative director of the brand, followed by Jeremy Scott. Moschino is currently owned by Moschino SpA, a company taken over by Aeffe SpA and Sportswear International SpA

Here is Gigi Hadid showing off a fairy tale dress (literally and figuratively!) By Moschino on the catwalk.

Since its inception, Moschino has specialized in the production of ready-to-wear clothing and footwear . What does this mean? The collections of the Italian fashion house are available in stores (from mass production), and not made to measure by a tailor.

Curiosities about the Moschino brand

Here are some interesting facts about the Italian fashion house Moschino:

In 2022 Moschino designed clothes for the opening ceremony of the XX Turin 2006 Olympic Winter Games.

Many famous stars went on tour wearing clothes from the atelier:

in 2022 Kylie Minogue for the Showgirl: The Greatest Hits Tour ;

in 2022 Madonna for the Sticky & Sweet Tour ;

in 2022Lady Gaga for the Born This Way Ball Tour .

In August 2019, Moschino and Electronic Arts created an add-on for The Sims 4: The Sims 4: Moschino. Sims could be trendy by wearing clothes designed by the Italian fashion house. As part of this project, a clothing line inspired by The Sims series has appeared in Moschino stores, including the Plumbob print swimsuit.

Why “love” in front of Moschino?

Love Moschino is one of the lines of the Moschino fashion house. The brand includes several lines:

Moschino (main line for women and men);

Moschino Cheap and Chic (second economic line launched in 1988);

Love Moschino (known as Moschino Jeans from 1986 to 2008);

Sims X Moschino Capsule (collaboration with The Sims);

Accessories such as jewelry, watches, perfumes, cosmetics and helmets are also sold under the Moschino brand.


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